Reports

Your pipeline, turned into answers

The numbers a small business actually asks — how much did we collect, what are we winning, and why are we losing — are already computed and waiting. No dashboards to wire up, no BI tool, and no reporting tier hiding behind a paywall.

Free forever — no caps, no paid tier, no credit card.

Revenue and wins over time

See revenue collected from paid invoices and deals won across the period you care about — last 30 or 90 days, the trailing year, or all time. It's a forecast and a scoreboard in one place.

  • Revenue collected over time, from real payments
  • Deals won over time
  • 30-day, 90-day, 12-month, and all-time ranges

Where deals stand — and why they slip

A pipeline snapshot shows what's live and what each stage is worth, while a breakdown of lost-deal reasons tells you why deals didn't close — so you can fix the pattern, not just mourn the number.

  • Pipeline snapshot by stage and value
  • Why-deals-are-lost breakdown
  • Patterns you can actually act on

Who's doing the work

An activity leaderboard surfaces who's logging calls, emails, and meetings, so effort is visible — not just outcomes. It's the team's momentum, at a glance.

  • Activity leaderboard across the team
  • Effort visible alongside results
  • No setup — it's computed from what you already log

Reports & analytics — questions

Do I have to build the reports myself?
No. The reports are built in and computed automatically from your contacts, deals, activities, and invoices — there's nothing to configure.
Is revenue based on real payments?
Yes — revenue-collected reporting is driven by paid invoices, so it reflects cash actually collected, not just deals marked won.
Is reporting a paid feature?
No. Reports and analytics are part of the free product. There is no separate reporting or analytics tier.

Try reports & analytics free

Everything in crm-153 is free for your whole team — unlimited contacts, deals, pipelines, and users.